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LOOK UPDATED: Adidas and Stella McCartney join forces to focus on education and each child’s role in Net Zero and Climate Change
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It’s rare we focus on brands on SchoolsCompared, except to warn of the pressures on parents and children from one upmanship. But today’s launch by Stella McCartney of her Spring/Summer 2023 TrueNature collection, including a partnership with Adidas, highlights the increasing support of big brands for the revolution taking place in schools to support learning around climate climate change and the empowering of the future generation to be ready to solve real world problems that for many will define the future of our planet. Worth noting that Stella McCartney is a lifelong vegetarian – an issue we explored on SchoolsCompared.com here, asking whether schools should be doing more to support each child’s choice to support vegetarian food options in schools. 

  • Opportunism or responsible and genuine conviction-led intervention to support our young people?
  • Objects of beauty in a climate language they understand?
  • A vibrant and high impact way to make change inspirational?

You decide.

Reconnect with the natural world in the Adidas by Stella McCartney TrueCasuals All-in-One. Practical yet fashion-forward, the one-and-done staple is crafted from lightweight, wind-resistant material and cut for a flattering tight fit. Made with effortlessness in mind, the half-zip design makes it easy to throw on in the morning, while the back pockets house small belongings on early morning walks or runs. Reflective lines pop against the weather satellite-inspired print. Made qith at least 60% recycled materials to help end plastic waste.

Speaking about the new SS23 TrueNature collection, Stella McCartney said:

“Connection to nature is an important part of my life and work, which is why the TrueNature collection is so special to me. When crafting this drop, we wanted it to embody the freedom and natural highs you feel when immersed in nature and symbolise how a different point of view can be so captivating.”

“Embrace a 70s aesthetic with this cami dress from Stella McCartney Kids. A vibrant depiction of love, friendship and Mother Earth, the dress features an all-over graphic print, coupled with ‘Love’ lettering and an intricate beaded, gathered neckline. * Multicolour Sunset red, vibrant purple and bright teal * Woven forest-friendly viscose-blend jersey*  Love graphic print Beaded gathered neckline * Contrast beaded spaghetti straps * Responsibly sourced forest-friendly viscose is FSC-certified, traceable and never from ancient or endangered forests – verified by the CanopyStyle Audit.”

And on Stella McCartney’s collection of Children’s clothes, her spokesman told SchoolsCompared:

“Playful, colourful and full of natural energy, our Stella McCartney Kids collection is a consciously crafted wardrobe for the next generation of eco-warriors. Explore t-shirts cut from organic cotton, outerwear made of recycled materials, vegan shoes and accessories – so comfortable and cool, parents will want to wear them too.”

GEMS_INARTICLE  

“Responsibly made from organic cotton voile, this patchwork dress from Stella McCartney Kids brings a lively mood to Spring Summer 2023. The sleeveless dress has a tiered skirt and a bold graphic flower print patchwork. Colour: Blue * Cornflower blue * Organic cotton voile * Graphic flower patchwork print * Racerfront * Tiered flared skirt. Organic cotton is responsibly sourced and GOTS-certified.

Many of us, as parents, will probably be learning more about climate change and the issues facing the planet from our children than we do from the broadsheets. And that tells us, if nothing else, that our schools are doing their job preparing our children for a next generation of jobs in a market that that both matters and offers them prospects to literally transform the world.

As brands like Adidas and Stella McCartney in the UAE and worldwide move increasingly into this space to highlight issues that matter to many students should we be supporting them?

“The Stella McCartney Kids collection of girls’ clothes captures all the whimsy and playfulness of childhood. Crafted from cruelty-free, conscious materials, our girls’ clothes include dresses, t-shirts, outerwear and vegan shoes and accessories – bold designs for a bold new generation.”

“A cheeky attitude runs wild with this Boy’s black graphic t-shirt from Stella McCartney Kids. The tee is consciously crafted from organic cotton jersey with a monkey family printed at the front. Colour: Black * Black with bright multicolour * Organic cotton jersey * Multicolour monkey family print at front * Crew neck * Short sleeves. Organic cotton is responsibly sourced and GOTS-certified.”

“Cool and creative, our Stella McCartney Kids collection of boys’ clothes is a full wardrobe for a new generation of adventurers. Explore t-shirts, sweatshirts, shorts, swimwear and vegan shoes and accessories – all crafted from cruelty-free and conscious materials.”

“The drop blends unique satellite prints with high-performance technologies that have been crafted from natural pigments and fabrics, designed for exploring the world outside.”

“Paying homage to the great outdoors, the new collection provides a distinct embodiment of the vastness and beauty of nature from above. Hero pieces capture a contemporary take on Earth and weather satellite images, alongside conceptual contours, and ley lines of maps. Available in bold hues of blue and green to mirror the natural landscape, the tactical silhouettes can be layered for versatility and freedom to move outside.”

“Giving a voice to the next generation, key pieces in the capsule are also adorned with a typography print featuring wording from the adidas by Stella McCartney manifesto. With phrases including ‘not a reset, but a restart’ and ‘no compromise’, the design symbolises the next generation’s quest and is inspired by the contrast between graphic lettering and ocean weather prints….”

“With leading technologies such as Parley Ocean Plastic and WIND.RDY, the collection has been crafted to protect the next generation of active activists. Key pieces include the Hika sandal, adidas by Stella McCartney’s first-ever sandal made with natural and renewable materials…”

“….[E]ach piece in the collection has been made in part with recycled materials as part of adidas’ ambition to help end plastic waste.”

Nat Bowen and Nike One-off Limited Edition  with Stella McCartney – SchoolsCompared.com EXCLUSIVE

Beautiful Willow exclusively modelling the one-off exclusive Nat Bowen X Nike collaboration with Stella McCartney

The move by artists and designers into the eco space has seen innovations by other designers with alternative brands including Nike, modelled here by Willow wearing a Stella McCartney Alphabet Top and a limited edition Nike cross by Nat Bowen (Pictured below). Willow told us:

“Stella McCartney is such an inspiration. I love Stella McCartney and Nat Bowen because they understand that the planet really matters.”

Pictured Nat Bowen in her Dubai studio

United Nations

For other ways we can help, The United Nations Act Now campaign argues there are ten actions we can all take to drive change:

The UN argues:

“To preserve a liveable climate, greenhouse-gas emissions must be reduced by half by 2030 and to net zero by 2050. Bold, fast, and wide-ranging action needs to be taken by governments and businesses. But the transition to a low-carbon world also requires the participation of citizens – especially in advanced economies.”

“ActNow is the United Nations campaign for individual action on climate change and sustainability.”

“Every one of us can help limit global warming and take care of our planet. By making choices that have less harmful effects on the environment, we can be part of the solution and influence change.”

Is your school a climate conscious superhero?

Top Schools Awards 2023 Award for Best School for Environmental Science and Sustainability in the UAE including Dubai schools and Abu Dhabi schools

Take part in the Top Schools Awards 2023 here and email us.

More information

The True Nature collection from Stella McCartney and Adidas is available from Feb 16th on https://www.adidas.ae/en/gym_training and via the adidas app.

More on Stella McCartney’s range of clothes for children can be found here.

Read more on Stella McCartney’s partnership with Adidas.

You can read about the United Nations ActNow campaign here.

You can learn about the Dubai-based British artist Nat Bowen here.

© SchoolsCompared.com. A WhichMedia Group publication. 2023. All rights reserved.

About The Author
Jon Westley
Jon Westley is the Editor of SchoolsCompared.com and WhichSchoolAdvisor.com UK. You can email him at jonathanwestley [at] schoolscompared.com

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